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Challenge
To prevent excessive targeting of current visitors.
Solution
Introducing an innovative digital media suite that dynamically retargets users based on their most recent and engaging tour experience. This involves implementing a contextual campaign to expand audience reach by showcasing to prospective viewers the current and most popular tour. Furthermore, we have implemented daily and lifetime frequency limits tailored to each user to prevent excessive exposure.
Results
Our efforts resulted in a Click Through Rate (CTR) of 0.09%, leading to a significant increase in sales. In the first month of the campaign, the Cost Per Action (CPA) was successfully reduced by 20%, surpassing the client's goal. In February 2013, the combined revenue from post-click activity, including dynamic retargeting and the prospecting campaign, achieved an impressive Return on Investment (ROI) of 272%.
0.09% CTR
20% less CPA
272% ROI
From The Client
"These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority."
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