In today's highly competitive world, academic success plays a crucial role in shaping a child's future. Recognizing the unique learning abilities of each child is essential as some grasp concepts quickly while others require additional support to comprehend effectively.
Challenge
To avoid over-targeting existing visitors.
Solution
A dynamically innovative digital media suite that allows users to be retargeted based on the tour they saw last and spent the most time viewing. This was done by introducing a contextual campaign to increase reach by showing prospective audiences the current, and most popular tour. In addition to that, we applied daily and lifetime frequency caps specific to each user in order to prevent overexposure.
Results
We’ve achieved a Click Through Rate (CTR) of 0.02%, which generated a number of new sales. In the campaign’s inaugural month of activity, the impression was 13.9K, surpassing the client’s target and Clicks 29.
0.02%Â CTR
13.9K Impression
29 Clicks
From The Client
"These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority."
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